Предмет: Українська мова, автор: catysia12

Твір на тему :Швидка допомога

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Автор ответа: canqez2002
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Предмет: Английский язык, автор: velanev8paradox
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Unit4. Change. Us department stores launch counter-attack (31th page)

By Lauren Foster

As consumers demand better value and a more interesting and stimulating experience while shopping, (#5) department stores face a clear choice: adapt or die. 'My concern is that they will become retail museums/ says Britt Breemer, (#10) chairman of America's Research Group. The bottom line is that they have to admit they are in trouble and figure out some way to (#15) reinvent themselves. 'This may help to explain why four times as many households visit discount stores as department stores. (#20) Department stores face mounting competition from speciality retailers and discounters, such as Wal-Mart and Target. Their (#25) steady loss of market share may be partly because the concept was born in a different era, a time when, for families, a trip to the (#30) stores combined shopping with entertainment.

What is needed, say retail experts, is a new approach. A typical example of this (#35) approach working is seen at Selfridges. This UK group hat racast itself from a 'sleepy 1970-styte department store' Into a retailing experience fit for the 21st century, says Wendy Liebmann, President of WSL Strategic Retail. One of the main changes is (#45) that more floor space is rented to vendors, in what is sometimes referred to as the showcase business model: vendors design their own so booths and are encouraged to be creative. The Selfridges model, says Peter Williams, CEO of .Selfridges, is about creating (#55) an experience that is 'new, interesting and different' where it is not just the product that is different He says> the problem with US (#60) department btoies is that they Arnold Aronson, a management consultant, believes Selfridges could be a (#65) prototype for failing US department stores: 'It has brought back excitement and novelty and is really seducing customers by developing the (#70) right merchandise, in the right quantities at the right time.' Federated, which owns Macy's and Bloomingdale's, (#75) appears to be moving in the right direction. Forty-two stores are being upgraded with the latest components of its 'reinvent' strategy, (#80) including enhanced fitting rooms, convenient price check devices, comfortable lounge areas, computer kiosks and shopping carts. (#85) The challenge department stores face is how to develop in a sector that is, essentially, not growing. But if they adapt, many industry observers (#90) believe they will survive. 'The department store is not dead, it will live on,' said Robert Tamilia, Professor of Marketing at the University of (#95) Quebec. But it will not be the same animal it was before.'

From The Financial Times