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Прочитайте текст и составьте 6 вопросов к нему и также напишите ответы к ним.
Ответы
Объяснение:
. Developing a Targeted/Simple Media/Communications Plan
V. Glossary
forward to section V
IV. Moving Forward with Your Plan
The Results: Envisioning Your Media Hits
In order for you to finalize your strategy and implement your plan, you’ll need to envision the media results you would like to see. There are different types of media and types of stories through which to reach your audience. The importance of following up after you have made an initial contact cannot be overstated. You may have to contact a journalist/editor/producer several times and remind him or her why you are calling each time. If you depend on your media contact to call or e-mail you back, you will have limited success. Don’t be afraid to be persistent, but respect his or her wishes if the person you contact insists that he or she “doesn’t cover that” or is “not the person to contact.” In that case, feel free to ask him or her for a recommendation for who you might contact.
Outreach via the media will be easier if you become familiar with your local newspapers (dailies, weeklies, monthlies, etc.) and radio and television stations. When you read the paper, take note of the names of reporters who cover issues that might involve your library.
Following is a brief description of each medium:
News. A report on something timely that just happened or will happen soon. This would include an expansion of your library or the receipt of a grant or large donation. Announcing an upcoming event is not as likely to be covered as a news story.
Feature Stories. Press tend to feature a particular person (an outstanding volunteer, for example) or issue (literacy) and are not necessarily driven by something that is timely. Feature stories are sometimes called “evergreen” because they can sit unpublished in the hopper for many moons.
Listings. You might ask a paper to list an upcoming event or help you get the word out if your library’s hours change.
Editorials. These are opinion pieces written by one or more members of your newspaper’s editorial board, and reflect the opinion of the publication. The editorial board is not related to the reporters of news.
Ads. These are paid advertisements that you pay the newspaper to print. Some newspapers require camera-ready graphics. Others will do the layout for you.
Public Service Announcements (PSAs). Public service announcements are free ads made available to non-profits as a community service. The announcements are submitted by you and published by a newspaper free of charge. Community newspapers are ideal targets for print PSAs. So are radio stations (see below.) PSAs are intended to provide information, and are not appropriate for “calls to action.” The campaign has print PSAs available online.
Letters to the Editor. These are short, time-sensitive letters anyone (although not anonymously) can write that the paper prints (sometimes edited) at its discretion. They may be a comment from your library director, your board chair, a volunteer, or a supporter in reaction to an article in the paper or even a political issue in your community. Your newspaper will have specific guidelines for submitting one. If you or another member of your staff submits one, be sure to identify your affiliation with the library.
Op-Eds. Op-eds (standing for opposite the editorial page) provide a place in papers (and some magazines) for readers to express their views. To submit an op-ed, it is generally wise to call the editor of the op-ed or editorial page and explain your idea briefly as well as your affiliation with the library. Most op-eds are about 750 words, but you may want to ask about length as well. When submitting your op-ed, include a proposed headline. Don’t be surprised if the headline changes or the editor makes minor edits to your piece.
Photo-Ops. A photo-op (or photo opportunity) is any situation that would yield a good photo in the newspaper; for example, a special guest reading a story to a group of young children at the library. If you identify a photo-op, call the photo desk at your newspaper. Be sure the name of your library is in the photo (even a homemade banner gets your message across) in case the photo caption writer eliminates it.
Ответ:
1. Where can you read local and national news?
I can read this information in any newspaper.
2. Where does the newspaper index usually appear?
The newspaper index usually appears on the front page.
3. Are newspapers usually divided into sections?
Yes, most newspapers are divided into sections.
4. Which section of the newspaper tells the readers all the news?
The first section tells all the news.
5. Where is the publication date of a newspaper?
It is on the front page of a newspaper.
6. What is an editorial?
An editorial is a special acticle written by the editor.
Объяснение: