Question

I started my career in this company as a ___ manager.



Выберите один ответ:

train

trainee

traineeship

untrained









The company faces serious problems with the ___ of its product overseas.



Выберите один ответ:

distribute

distributional

distributor

distribution



This is a very ___ market. You need to assess everything before entering it.



Выберите один ответ:

competition

competitor

competitively

competitive



The marketing mix includes 4 Ps, which stand for Product, Place, Price and:



Выберите один ответ:

Promotion

Packaging

People

Process



The process of moving goods from the producer to the consumer is called:



Выберите один ответ:

selling

marketing

distribution

buying









Financing cultural or sporting events in exchange for advertising rights is called:



Выберите один ответ:

sponsorship

promotion

charity

aid



SWOT analysis includes such components as strengths, weaknesses, opportunities, and:



Выберите один ответ:

training

threats

targets

trade



We are planning to ___ a new product on the domestic market during the next quarter.



Выберите один ответ:

launch

modify

test

develop



The marketers of our company are concerned with establishing brand ___ among our customer.



Выберите один ответ:

image

loyalty

value

name









The market consisting of the country where a company is based and there are no other countries is called:



Выберите один ответ:

international

commodity

domestic

local



We need to pay more attention to conducting marketing ___ in order to improve all aspects of our company performance.



Выберите один ответ:

mix

research

strategy

plan



Our marketers have analysed the collected information and are ready to present the ___ to the top management.



Выберите один ответ:

diary

date

drawings

data



Our advertising plan includes a variety of techniques: television ___, newspaper advertisements and street advertising.



Выберите один ответ:

commerce

commercials

programmes

campaigns



High quality, high-priced products are called ___-market products.



Выберите один ответ:

big

top

up

down



We are planning to expand our product ___.



Выберите один ответ:

set

portfolio

brief-case

collection

Answer 1

I started my career in this company as a ___ manager. trainee
The company faces serious problems with the ___ of its product overseas.
distribution
This is a very ___ market. You need to assess everything before entering it.
competitive
The marketing mix includes 4 Ps, which stand for Product, Place, Price and:
Promotion
The process of moving goods from the producer to the consumer is called:
marketing
Financing cultural or sporting events in exchange for advertising rights is called: sponsorship
SWOT analysis includes such components as strengths, weaknesses, opportunities, and: threats
We are planning to ___ a new product on the domestic market during the next quarter. launch
The marketers of our company are concerned with establishing brand ___ among our customers. image
The market consisting of the country where a company is based and there are no other countries is called: domestic
We need to pay more attention to conducting marketing ___ in order to improve all aspects of our company performance. research
Our marketers have analysed the collected information and are ready to present the ___ to the top management. data
Our advertising plan includes a variety of techniques: television ___, newspaper advertisements and street advertising. commercials
High quality, high-priced products are called ___-market products. top
We are planning to expand our product ___. portfolio