Предмет: Литература, автор: XA3AP

происхождение слова маркетинг

Ответы

Автор ответа: nbelosheyckina

Ма́рке́тинг[1] (от англ. marketing — в буквальном переводе с английского означает «действие на рынке», «рыночную деятельность»[2]) — это организационная функция и совокупность процессов создания, продвижения и предоставления продукта или услуги покупателям и управление взаимоотношениями с ними с выгодой для организации[3]. В широком смысле задачи маркетинга состоят в определении и удовлетворении человеческих и общественных потребностей.

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E-mail
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